ISSUE
IF SOKAK was approached as an integrated experience design from its branding process to its interior architecture. During the branding and strategic consultancy phases, we built the brand’s energy on an identity that harmonizes with the rhythm of the city. Through social media management, design, production, and professional photography, we combined the brand’s visual narrative with street aesthetics to create a unique atmosphere.
SOLUTION
We approached IF SOKAK as an experience brand from start to finish. We designed not only the logo and design, but all the layers that define the soul of the space together. By building the brand identity on the energy, rhythm, and spontaneous sense of freedom of the street, we aligned the spatial experience with the digital narrative.
We defined the character of IF SOKAK through strategic consultancy and branding efforts.
We brought this identity to life across a wide spectrum, from interior architectural textures to menu presentation, and from communication language to social media structure.
Through social media management, design language, production, and professional photography, we blended the visual world of the brand with street aesthetics. The content we produced served more than just a promotional purpose; it transformed into pieces of a story that carried the IF SOKAK culture into city life.
As a result, IF SOKAK became not merely a venue to visit, but a unique experience space that keeps the rhythm of the city alive within itself and strengthens the sense of belonging to the city.
IF SOKAK WORKS
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