ISSUE
The goal was to correctly position Costa Coffee’s global brand identity in the local market and establish a natural, sincere, and highly engaging communication with the target audience by combining it with Hunger’s unique narrative language. Producing content that reflects the energy and expectations of the local culture while maintaining global standards was the core focus of this process.
SOLUTION
In the production process we conducted as part of the Costa Coffee and Hunger collaboration, we developed a strong positioning strategy that adapts the global brand tone to the local market.
By blending Hunger’s creative, direct, and characteristic content approach with Costa’s global identity, we established a sincere and effective communication language to strengthen the brand’s stance in the Turkish market.
Accordingly, we produced social media content, video formats, and visual materials that connect with the target audience. Each production not only maintained Costa’s quality and global standards but also captured a fun and warm tone that resonated locally. As a result, Costa Coffee became a more visible, approachable, and talked-about brand in the digital world; this approach, combined with Hunger’s powerful narrative, significantly increased brand engagement.